A New Look for Aula

Today, we are announcing a new brand identity for Aula, centered around learning and community. This brings a friendly, authentic, simple yet distinctive personality to Aula’s visuals.

There are many reasons for this change. Our old brand identity was playful and helped us grow as a company. However, as we’ve evolved as a company, we’ve outgrown it. A colour palette of mostly purple and teal limited the combinations that would work visually while also being accessible. Accessibility and inclusion are extremely important at Aula, so this had to be fixed. We appreciated the geometric simplicity of our old logo, but it had poor legibility. The “A” in the old app icon was not easily recognisable. Finally, over time, different illustration styles and uses of the logo made consistency an issue. While many of the things created were beautiful individually, they lacked a sense of cohesion.

Aula offers a simple solution that combines high-engagement practices with technology to enable educators to foster connection and collaboration with students and create truly engaging learning experiences. Starting from these principles, we worked to evolve Aula’s look and feel. The new identity is still friendly and simple but at the same time it feels recognisable and mature.

The new logo evolves the geometric theme of the old one while also being distinctive and legible. The new illustrations, created in collaboration with the talented illustrator Francesco Fidani, show a diverse learning community exchanging ideas and knowledge in many different ways. The result is a visual branding that fully expresses Aula’s ways of being direct but respectful, optimistic but practical, conversational but not too informal, and friendly but authentic.

We are very excited to share our new visual language with you today, and look forward to showing you even more of it as we release it over the next few months.

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